Written by Jon Stojan
We used to say time was money. But these days, the most influential people know that energy is just as valuable and infinitely more personal. It’s the clarity you bring into a morning meeting. The ease with which you make decisions. The patience to listen, the spark to create. And increasingly, it’s the thing we’re learning to protect and make space for.
That shift might help explain a quiet cultural rebellion: a growing number of people, especially Gen Z and millennials, are cutting back on alcohol consumption, even cutting it out entirely. It’s not about abstinence, more about intention. The next luxury isn’t just what’s in your glass but also how you feel and how you show up the next day.
Sleep is the New Status Symbol
Ask any neuroscientist, pro athlete, or wellness-focused CEO what matters most to their performance and odds are they’ll say: sleep. Deep, consistent, high-quality rest is the new non-negotiable, prized for its role in memory, metabolism, immune function, and emotional resilience.
Alcohol, even in modest amounts, disrupts that. It interferes with REM cycles, affects core body temperature, and limits the restorative impact of sleep. Studies from the Sleep Foundation and NIH have shown that even a couple of drinks can reduce REM sleep, which is the stage critical to mental clarity and emotional processing.
A nightcap might relax you into sleep, but it robs you of the recovery your brain and body need. It can fragment sleep, leading to wakeups during the night, and reduce deep-wave rest. When this happens repeatedly, it chips away at your energy reserves, mood stability, and ability to focus.
More people are waking up to this—not just those with wearables and smart beds, but anyone who’s felt the fog of a social Saturday linger into Monday’s productivity. All this is leading to a new wave of drinkers who want the social perks without the physical price.
Yes, Social Rituals Matter
Alcohol does serve a function. It lowers inhibition, accelerates connection, and helps ease social anxiety. In groups, it fosters spontaneity and laughter. It’s not surprising that in so many cultures, it’s central to celebration and community.
The problem isn’t what alcohol does in the moment; it’s what it takes in return. One too many and the mood flips. The sharpness blurs. The next day looms. For those optimizing for energy and engagement, the tradeoff becomes harder to justify.
That’s why “sober curious” doesn’t mean unsocial. It means selective. People still want to toast, mingle, and dance. But they do want to do it with their whole selves intact.
Smart, Social, Energy-Saving Drinks
This cultural shift is about redefining the party, not skipping it altogether. People still want to connect, to celebrate, and loosen up a little. But they also want to feel sharp the next morning.
That’s exactly where brands like cbdMD are stepping in. They’re not trying to replace alcohol with watered-down substitutes. They’re creating smart, functional beverages that enhance the social experience without sacrificing your energy, your mood, or your morning.
Their Herbal Oasis Social Tonics are among the standouts this summer: lightly sparkling, flavor-forward drinks crafted with carefully calibrated blends of Delta 9 THC, CBG, and energizing mushrooms. The idea? A subtle, elevated lift designed for clarity and connection, not blackout antics.
- Mango Bliss (10mg THC) is made for the main event—sunset gatherings, rooftop dinners, fire pits with friends.
- Lemon Lift (5mg THC) bring a gentler glow, ideal for golden hour hangs or mellow music nights.
- Tropical Twist skips the THC entirely, using L-theanine, vitamin B12, and mood-lifting mushrooms for a clean, focused boost—perfect for the sober curious.
And if you're the type who likes to mix your own? cbdMD's Delta 9 THC Drink Mixer comes in a discreet packet with 3mg of THC and 3mg of CBG, ready to pour into sparkling water or a mocktail. It's customizable, pocket-sized, and just enough to lean into the moment without losing control.
These drinks don’t aim to get you “lit.” They’re about staying present, social, and in tune as you design a new kind of ritual to optimize health and your social life.
Real-Life Rituals for High-Energy Holidays
Picture this Labor Day: the grill’s fired up, the playlist is just right, and the cooler’s stocked with crisp tonics. Someone’s mixing Lemon Lift into fruit punch with a sprig of mint. Another cracks open Mango Bliss and sinks into a deck chair. The designated driver grabs a Tropical Twist with a wink. Everyone's engaged, hydrated, and fully in the moment.
The next morning? No headaches. No regrets. Just well-rested guests, real memories, and maybe even an early workout or walk before brunch.
These kinds of moments are becoming more common. cbdMD's products are turning up at music festivals, creative brainstorms, backyard weddings, and wellness retreats. It’s the new go-to for hosts who want the night to end on a high note, without the crash.
Why cbdMD Stands Out
Not all alternatives are created equal. So what makes cbdMD different?
Start with quality. Every cbdMD product is third-party tested, made in GMP-certified facilities, and federally compliant under the 2018 Farm Bill. The brand provides Certificates of Analysis (COAs) for full transparency, helping customers understand exactly what’s in each product.
Their beverages and supplements are crafted to meet the standards of today’s wellness-focused consumer: vegan, gluten-free, low-calorie, and naturally flavored—no syrupy shortcuts here.
That dedication to consistency and clean formulation has earned cbdMD industry recognition, including honors for all three Herbal Oasis tonics at the 2025 L.A. Spirits Awards.
But their lineup goes far beyond drinks. cbdMD offers broad-spectrum CBD tinctures and capsules designed to support calm, focus, and daily recovery, along with topical solutions that help ease everyday muscle tension. They even have a dedicated Paw CBD line for pet wellness.
Whether you're managing a demanding schedule, winding down after a workout, or looking for a mindful moment in your day, cbdMD delivers functional, accessible tools to help you feel your best naturally and intentionally.
Rewriting the Rules of Reward
In the end, it’s not just about what’s in your drink; it’s about what it gives back. For high performers and cultural tastemakers, wellness is a strategy, not a trend. Protecting your time, preserving your energy, and showing up with clarity—that’s the new luxury.
For years, we’ve treated alcohol like a prize: something earned at the end of a tough day. It was how we celebrated success, let off steam, or marked a milestone. But more people are reframing the idea of reward. Less about escape. More about expansion. More about energy.
The best reward might be waking up energized, thinking clearly, and showing up fully for the things that matter: work, relationships, creativity, peace. That’s what this movement is about.
So the next time you raise a glass, think about what’s in it and what it might cost you tomorrow. Because maybe the best buzz is one you won’t regret.
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