Written by Surya and The Moon is setting a new standard for fine jewelry by proving that true luxury is as much about purpose as it is about beauty. Founded by Sneha Calarese and Keri Clavin, the brand is redefining what it means to wear something precious, merging heritage craftsmanship with a forward-thinking mission. At the center of this vision is the Green Earth Initiative, a collection that channels 50% of its proceeds to Daughters for Earth, a nonprofit dedicated to funding women-led climate action around the globe.
The Green Earth Initiative is more than an act of philanthropy; it’s a statement on what the future of luxury should look like. Rather than creating jewelry solely as objects of adornment, Surya and The Moon designs pieces that tell stories, carry meaning, and contribute to a greater good. The collection’s emerald-studded designs not only celebrate the planet’s natural beauty but also symbolize resilience, growth, and renewal.
The idea for Surya and The Moon was born from personal legacy. After the loss of her mother, Sneha discovered her family’s heirloom jewelry, timeless pieces filled with history and sentiment. These treasures inspired her to create a brand that honors the emotional power of jewelry. Teaming up with Keri, who shared a similar connection to jewelry as a marker of life’s milestones, the two women sought to build a label that blended modern sophistication with meaningful storytelling.
Through its partnership with Daughters for Earth, Surya and The Moon supports initiatives led by women who are tackling climate challenges head-on. From restoring ecosystems to advancing renewable energy solutions, these efforts highlight the critical role women play in driving environmental progress. By donating half of the Green Earth proceeds to these projects, the brand is helping to fund tangible change while empowering women globally.
The Green Earth Initiative signals a larger movement toward conscious luxury, an era where design, responsibility, and storytelling are inseparable. Each emerald-studded piece is crafted to feel like an heirloom, designed not to follow seasonal trends but to last a lifetime, carrying both personal and collective meaning.
For modern collectors and tastemakers, this approach resonates deeply. The idea that a piece of jewelry can symbolize both personal milestones and a contribution to global sustainability feels not only timely but necessary. Surya and The Moon is not simply creating fine jewelry—it is crafting a legacy that marries beauty with purpose.
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