By Thomas Herd
One of today’s most promising women’s empowerment brands in the fashion space is none other than Northern Fashion.
Launched by co-founders Jenna Hage-Hassan and Ludwin Cruz, the Detroit based apparel brand has made a name for itself due to the impactful way it is re-shaping the narrative for women, turning stigmatized perjoratives into endearing labels of respect.
The products speak for themselves. Passionate, not emotional. Leader, not bossy. Determined, not stubborn.
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgHnv0VKKQKNP294NgYimSeaqt1Zs-Qc26WIwKxIhHB7aeuJ8Cc5ifsgJ-_OfsYlzEVNnmoa1i1PaNNWYRvaqX251TppgA0MFZ7vQlyH2jeFCm8fuVfFSo1hWhfEFTIgV0RW4iQaaT7FcI/s1600/0032.png)
The line has been met with effusive acclaim from influencers, media, and retail authorities alike all across the country.
The Iconic fashion publication V Magazine just profiled Northern in an exclusive story, The Market @ Macy’s has begun to Carry Northern, and in culture Northern is rapidly becoming a trend amongst notables female empowerment such as wellness icon Ashiko Westguard.
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgJyfNMBZxSBm9O1KqZ9ili6Ar0mdTcV03wjaXU75bY9XJFrzJrbfBXRNgbZdWVdXOoj_H1DXvqrNw_OvCYXMztbjlYm3kDA_goKPL_u31nT5uPXZJJrDSVlEjB6gRdkJEVd7MsCy4-K9Q/s1600/0003.png)
One of today’s most promising women’s empowerment brands in the fashion space is none other than Northern Fashion.
Launched by co-founders Jenna Hage-Hassan and Ludwin Cruz, the Detroit based apparel brand has made a name for itself due to the impactful way it is re-shaping the narrative for women, turning stigmatized perjoratives into endearing labels of respect.
The products speak for themselves. Passionate, not emotional. Leader, not bossy. Determined, not stubborn.
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgHnv0VKKQKNP294NgYimSeaqt1Zs-Qc26WIwKxIhHB7aeuJ8Cc5ifsgJ-_OfsYlzEVNnmoa1i1PaNNWYRvaqX251TppgA0MFZ7vQlyH2jeFCm8fuVfFSo1hWhfEFTIgV0RW4iQaaT7FcI/s1600/0032.png)
The line has been met with effusive acclaim from influencers, media, and retail authorities alike all across the country.
The Iconic fashion publication V Magazine just profiled Northern in an exclusive story, The Market @ Macy’s has begun to Carry Northern, and in culture Northern is rapidly becoming a trend amongst notables female empowerment such as wellness icon Ashiko Westguard.
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgJyfNMBZxSBm9O1KqZ9ili6Ar0mdTcV03wjaXU75bY9XJFrzJrbfBXRNgbZdWVdXOoj_H1DXvqrNw_OvCYXMztbjlYm3kDA_goKPL_u31nT5uPXZJJrDSVlEjB6gRdkJEVd7MsCy4-K9Q/s1600/0003.png)
According to Ashiko, “Northern’s values epitomize the type of self-worth and self-love that all women should carry proudly without seeking outside validation.”