Born different, some products go way beyond their initial value proposition and effectively become our partners throughout some of the most special moments of our lives. We create memories with them and eventually, our lifestyle just wouldn´t be the same if these special products didn´t exist.
In the jungle of premium spirits, countless brands have fought to earn their place, but only a few truly stand out. Founded by Robert Tushinsky, a man who epitomizes the excellence of American entrepreneurship, PinkKitty® and EasyRhino® have become the intimate companions of consumers across the nation who love to indulge in moments of connection, fun and sexiness.
Thanks to their unique characteristics, these select liquors for him and for her have revolutionized the landscape and raised the bar on what consumers have come to expect from their beverages of choice. By blending a selection of high quality herbal ingredients with premium handcrafted vodka, Mr. Tushinsky and his team have revitalized the feelings of intimacy and connection that people from all walks of life can experience while indulging in moments of unbridled celebration.
But the story dates back to the 1950´s when Mr. Tushinsky´s father first created the original recipe for the beverage that would change everything.
We wanted to know more about the inception of these revolutionary (and delicious) drinks, so we decided to go straight to the source and interview Robert himself. Here´s what he shared with us:
There is a unique story behind each of your products; A story of family traditions, passion and drive to create something truly extraordinary. Can you share with our readers the background behind PinkKitty® and EasyRhino®?
I certainly don’t take credit for creating our unique spirits. I give that all to my father Joseph Tushinsky, who introduced Sony to the US in the mid 50’s.
When I was a kid, my dad would make a special drink he called “Fruitka” where he’d add whatever fruit fancied him at the time and what I didn’t catch at the time was that he was also adding certain herbs.
For years I’d watch dad make his fruitka drink and share it with friends and family. What really got me interested in dad’s “magical” drink that my siblings and I weren’t allowed to touch was that every year when the founder of Sony, Akio Morita and his entourage would come to my dad’s home I would witness this formal gift exchange where Mr. Morita would gift dad a beautiful hand painted porcelain decanter figurine of geisha or samurai with his family’s 100 year old sake and dad would gift Morita-san his Fruitka in a beautiful Lalique crystal decanter.
Years later, when I was a young adult and dad had passed, it was revealed to me the secret ingredients in dad’s fruitka. Ever since that day in 1993 I’ve played with my own version trying to recreate his Fruitka to share with my interested group of friends but it wasn’t until 2012 when I began to take the “magic in a bottle” dad created seriously.
I founded 2XL Swagger Brands and the first thing I did was find the best herbalists in the country to help me develop the herbal formulas for my new and improved Fruitka. It wasn’t till I started working with them that is was suggested to me that a better formula would be best suited to split them up in two, one for him and one for her.
Once we had two new spirits I knew we couldn’t call them “Fruitka” anymore; My passion for wildlife and fondness for the rhino and big cats led me and my team to tie in the names PinkKitty and EasyRhino. The rest is history.
In a competitive segment such as premium vodkas, we haven't found any other brands that compare to yours, what is the secret behind your products and their authenticity?
Ah yes, well we keep that secret guarded better than Coke because we don’t need to deal with another Pepsi, LOL!
Who is your ideal consumer? What makes a PinkKitty® or EasyRhino® enthusiast different from other beverage aficionados?
Our “Ideal customer” is a health conscious person with an active lifestyle who’s looking to add a little romance to their life.
PinkKitty and EasyRhino enthusiasts set themselves apart because they are the ones that stand out in a crowd with style and grace and only turn heads in the most favorable way. They’ve got super size swagger!
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