Justin Bieber Launches SKYLRK: Bold Colors, Bubbly Shapes, and a Fresh Fashion Identity

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Justin Bieber Launches SKYLRK: Bold Colors, Bubbly Shapes, and a Fresh Fashion Identity

Justin Bieber is officially back in fashion—but this time, it’s on his own terms. After more than a year of quiet development and Instagram teases, the pop icon has debuted the first drop from his new streetwear label, SKYLRK, marking a bold departure from his previous venture, Drew House.

This debut release includes apparel, headwear, eyewear, and footwear, all wrapped in bright, playful hues and uniquely sculpted silhouettes that reflect Bieber’s evolving creative vision.

A New Fashion Era After Drew House

Since stepping away from Drew House—a brand he co-founded in 2018—Bieber has made it clear that SKYLRK represents his next chapter. In recent months, he’s focused solely on crafting early SKYLRK designs, which he now describes as a better reflection of his artistic instincts and personal style.

Unlike the earthy tones and soft minimalism of Drew House, SKYLRK’s debut lineup embraces vibrancy, edge, and exaggerated forms. The brand’s tone is unapologetically energetic and experimental.

Colorful Apparel and Signature Shades

The collection includes oversized hoodies in custom colorways dubbed “Fizz” (bright yellow), “Super Blue,” and “Smudge” (deep black). Meanwhile, beanies arrive in punchy shades like “Gum” pink, “Jelly” red, and that same bold “Fizz” yellow.

But the scene-stealer of the drop is undoubtedly the “Upside Down” sunglasses. With oversized, bubbled lenses and a futuristic frame, they deliver a standout silhouette that feels as experimental as it is wearable.

Footwear With Personality

Bieber is also stepping into the footwear space with two new silhouettes: the “Chunky Mule” and the “Beach Slide.” Both designs mirror the same bubbly aesthetic found in the eyewear—voluminous, sculptural, and designed to turn heads.

Like much of the drop, the shoes are a departure from traditional streetwear footwear, leaning into a playful, almost cartoon-like shape that embraces form as much as function.

More Than Merch—A Statement

SKYLRK’s first release isn’t just merch for Bieber fans—it’s a calculated rebrand of his fashion identity, separating him from past projects and allowing space for personal expression that’s more tactile, artistic, and unexpected.

The first drop is now live and available via the official SKYLRK platform. If early buzz and Bieber’s fan base are any indication, this release could mark the beginning of another major player in the streetwear game—one that doesn't follow the usual rules.