Written by Jason Phillips
Carl Moon Runefelt is a Swedish-born entrepreneur, investor, and philanthropist based in Dubai. Known globally as “The Moon Carl,” he built his reputation in cryptocurrency through The Moon Group, an investment firm backing hundreds of blockchain and fintech startups. He is also the Founder and CEO of The Moon Group and Founder of The Moon Show, one of the most-subscribed cryptocurrency channels on YouTube. Beyond finance, he’s recognized for his belief in the Law of Attraction — a mindset philosophy summed up by his mantra: Visualize. Believe. Attract. Today, Runefelt channels that same focus into philanthropy, racing, and content creation, positioning himself as one of Dubai’s most visible new-wave entrepreneurs.
When Carl Moon Runefelt stepped out of his Ferrari 296 Challenge after a third straight victory in Denmark, it wasn’t just another motorsport highlight. It was a case study in focus, conviction, and what happens when mindset becomes muscle memory. Three races. Three wins. No surprises. “I already saw this in my head,” Runefelt said trackside, still in his racing suit. “I felt it before I lived it.” That isn’t just post-race bravado. It’s his entire philosophy — printed on his helmet, captioned in his bio, and echoed in every motivational reel he posts: Visualize. Believe. Attract. When browsing through the celebrity’s Instagram page, every one of Moon’s videos feels like a visual affirmation. The Dubai skyline. Early mornings at the gym. The Bugatti parked under studio lights. The captions read more like mantras than marketing, and reinforce the theory that you attract what you believe.
The Mindset Economy
In 2025, “mindset” has become its own market. From trading floors to Formula racing pits, high performers talk less about luck and more about alignment (i.e., the ability to see success before it happens). For Carl, that belief has always been currency. He built his reputation in crypto by anticipating market shifts early. Now he applies the same psychological playbook to everything else — content, philanthropy, and racing. His message resonates in a cultural climate that rewards self-belief as much as strategy. “Carl represents a growing class of entrepreneurs who treat mindset like a business model,” said analyst Jenna Wright of Creator Index. “They’ve turned self-discipline into media.” It’s a fair point.
Denmark: Manifestation in Motion
On the track, that mantra became literal. Over the weekend, Carl dominated all three rounds of the Ferrari Challenge Europe event in Copenhagen, pushing the 296 Challenge to its limits. Each win looked less like chance and more like choreography — apexes clipped with surgical precision, timing that bordered on intuition. His crew describes him as calm, detached, but fully dialed in. “He doesn’t hype himself up before a race,” one team member said. “He just visualizes every corner. When he gets in the car, it’s like the race already happened.” That process — mental rehearsal, energy focus, meticulous visualization — mirrors how he built his wealth years earlier. Back then, he was analyzing Bitcoin charts while most people were still Googling what blockchain meant. The difference now is that the same technique he used to predict market patterns is being applied to human performance.
Success Beyond the Finish Line
Carl’s wins aren’t only personal milestones. They feed into a larger message about ownership and perspective. He’s been public about using his platform to fund pediatric charities and support children with disabilities, often reminding followers that abundance “means nothing if you stop the flow.” It’s a consistent theme across his content: success as a transferable energy, not a static prize. In 2023, he contributed to the Emirates Down Syndrome Association, dedicating the donation to his younger brother. More recently, in collaboration with Garreth Wood MBE, Caleb Macharia, and Kids Operating Room, Moon pledged to help fund a new pediatric operating theatre and recovery room at Kilimanjaro Christian Medical Centre in Tanzania. The facility will expand surgical capacity for children from 200 to more than 2,000 procedures per year, a change that will transform access to life-saving care for thousands across East Africa. That ethos has made him a reference point for Dubai’s new wave of global entrepreneurs, individuals who merge wealth, wellness, and visibility into one continuous narrative. The racing victories, then, become proof-of-concept: manifestation not as a buzzword, but as measurable output.
The Law of Attraction, Rewritten
To some, the Law of Attraction sounds like self-help fluff. To Carl, it’s a framework. “When you visualize success before it happens, you start aligning everything toward it,” he once told an interviewer. “You stop chasing and start attracting.” In Denmark, that alignment translated into flawless execution. But in the bigger picture, it also reflects a new type of leadership: one that markets mindset as both lifestyle and lesson. “Carl is part of a generation building public philosophy,” said Wright. “He doesn’t just sell investments. He sells belief — and people buy into it because they see him living it in real time.”
The Journey Is The Destination
With three new trophies and a global audience watching, Carl is heading into the next stretch of the Ferrari Challenge circuit with the same composure he had on lap one. Off the track, he’s doubling down on content built around his personal creed… short reels of A.M. training sessions, voiceovers about gratitude, and reminders to stay aligned. The next goal, he says, isn’t just more wins. It’s impact. “Racing is the metaphor,” he posted recently. “The real race is with yourself.” In a world obsessed with metrics and market caps, Carl Moon Runefelt’s brand of self-belief may be his most valuable investment yet.
Follow Carl Moon Runefelt: X: @TheMoonCarl
Instagram: @CarlMoon
YouTube: @TheMoon
YouTube: @Carl
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