Global music icon Justin Bieber has released the official visuals for “Speed Demon”, the lead single from his critically acclaimed album SWAG II. The black-and-white video, directed by longtime creative partner Rory Kramer, blends celebration and vulnerability, offering fans a glimpse into Bieber’s powerful return to the stage.
Filmed at an Iconic Festival Ground
The video was shot at the Empire Polo Club in Indio, California, best known as the home of the Coachella Valley Music & Arts Festival. The location is more than symbolic—it sets the stage for Bieber’s historic live comeback. In April 2026, he is set to headline Coachella for the very first time, a milestone performance that fans worldwide have been waiting for.
A Celebration of Joy and Family
In “Speed Demon”, Bieber dances freely across the expansive festival grounds, embodying a sense of liberation and renewal. The visuals also feature a heartfelt cameo from his family cheering him on from the sidelines, underscoring how his personal life as a husband and father has inspired his latest chapter in music.
Marking a New Era with SWAG II
Bieber’s new album, SWAG II, has already received widespread praise for its fresh sound and emotional depth. The release of the “Speed Demon” video is more than just a music drop—it’s a statement of rebirth, signaling Bieber’s evolution as both an artist and a family man. For fans, it’s the beginning of what promises to be one of the most defining eras of his career.
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