Gucci has launched the latest campaign for its Valigeria travel line, featuring high-profile celebrities Kendall Jenner and Bad Bunny. This dynamic duo, known for their on-again, off-again status as an 'it' couple, brings a unique flair to the campaign, building on their initial collaboration that debuted in September. This new installment introduces a paparazzi-inspired theme, capturing the stars individually as they navigate through an airport setting, embodying the essence of chic, off-duty style.
Creative Director Sabato de Sarno continues to infuse his distinctive vision into the Gucci Savoy collection, this time adding striking fluorescent accents to the Valigeria line. The campaign showcases a series of airport vignettes where both Bad Bunny (Benito Antonio Martinez Ocasio) and Kendall Jenner are featured separately, each exuding a cool, casual elegance with the latest Gucci travel essentials. Unlike the debut campaign where the duo appeared together, this series emphasizes their individuality with solo shots.
The collection arrives just in time for summer, offering travelers a mix of timeless and modern luggage options. Gucci's iconic duffle bags, backpacks, rigid suitcases, and trolleys are all on display, each piece adorned with the brand's heritage-rich elements.
In addition to Jenner and Bad Bunny, Gucci's global brand ambassadors, actress Ni Ni and actor Chang Chen, also participated in a similar photoshoot for the House in January, further solidifying the global appeal of the Valigeria line.
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