Pepsi is stepping into the world of horology with a bold collaboration alongside Seiko, unveiling two limited-edition Seiko 5 Sports watches that celebrate the brand’s evolution through its iconic logos. Set to launch on September 5, 2025, the collection bridges retro design with modern functionality.
A Throwback to the 1990s
The first model, Caliber 4R36 SBSA319, draws inspiration from Pepsi’s 1990s brand identity. Featuring a bold blue, white, and red color scheme, the design echoes the two-tone bezels of that era, delivering a retro aesthetic refined for today’s lifestyle.
Adding a nostalgic touch, the 1990s Pepsi logo is proudly displayed at the 6 o’clock position on the dial, making it a collector’s dream for fans of both brands.
A Modern Classic with GMT Power
The second model, Caliber 4R34 SBSC023, was crafted in partnership with PepsiCo Design & Innovation. Inspired by Pepsi’s most recent logo, it features a sleek black finish and a 42mm case size, giving it a contemporary edge.
Equipped with a GMT function, this model allows wearers to keep track of two time zones simultaneously—an ideal choice for global travelers and watch enthusiasts who value both style and utility.
Exclusivity in Every Detail
Both watches are limited to 7,000 units worldwide and feature see-through case backs showcasing their respective Pepsi logos. To complete the package, each comes in a special collector’s box shaped like a Pepsi can, blending fun branding with luxury craftsmanship.
For collectors and fans, this collaboration represents more than a timepiece—it’s a celebration of design, culture, and the timeless appeal of two global icons.
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