Timberland and Snipes celebrate urban resilience and street heritage with their limited-edition “Rooted in Concrete” yellow boot collaboration.

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Timberland & Snipes Unveil “Rooted in Concrete” Collaboration

Timberland and Snipes US have joined forces to launch a powerful collaboration titled “Rooted in Concrete” — a limited-edition collection that reinterprets Timberland’s legendary 6-inch yellow boot while celebrating the communities that made it an icon. The drop also features a Harlem-set doc-style video and an accompanying campaign spotlighting the deep cultural connections between streetwear, resilience, and identity.

A Story of Roots, Culture, and Resilience

Although Snipes originated in Germany, its 2019 entry into the U.S. market — through the acquisition of Kicks USA and Mr. Alan’s — cemented its place in American streetwear culture. From the outset, Timberland has been a core part of the Snipes assortment. The yellow boot’s powerful cultural legacy—embraced by ’90s hip-hop legends like The Notorious B.I.G. and Nas—has made it a staple from Harlem to Brooklyn, West Philly to Chicago’s South Side, and beyond.

With the “Rooted in Concrete” project, Snipes and Timberland pay tribute to these communities, co-designing a version of the boot that embodies strength, pride, and creative endurance.

Reimagining the Iconic Yellow Boot

The foundation of the design remains Timberland’s classic 6-inch silhouette, crafted from premium waterproof leather with seam-sealed construction and anti-fatigue technology. True to form, it arrives in the signature Wheat colorway—a symbol of authenticity and timeless style.

The twist lies in the details: a striking debossed root motif that spreads organically across the toe box. This visual metaphor represents resilience and the ability to thrive wherever you’re planted. As Kelley Walton, CMO of SNIPES USA, notes, “These roots don’t just grow downward—they push through pavement, symbolizing strength in the urban landscape and all the neighborhoods where Timberland has become part of the culture’s DNA.”

“Rooted in Concrete” Campaign: A Tribute to Harlem

The campaign’s 60-second video encapsulates a one-night story set in Harlem, illustrating how Timberland boots transcend fashion to become a cultural emblem of city life. From the Apollo Theater and Rucker Park to late-night diners and corner bodegas, the film captures the rhythm, pride, and humor of the community.


Through cinematic storytelling, the campaign reflects how the yellow boot connects generations—an object of pride that’s carefully protected, cleaned, and worn with reverence. It’s a visual celebration of urban authenticity and personal expression.

Release Details

The Timberland x Snipes “Rooted in Concrete” collection drops on November 13, 2025, available exclusively at Snipes stores and online. The limited-edition boot will be offered in the Wheat colorway, available in unisex adult and grade school sizes.

More than just a collaboration, “Rooted in Concrete” stands as a testament to resilience, cultural legacy, and the enduring bond between Timberland and the communities that continue to define its soul.