Louis Vuitton Unveils a Bespoke Trophy Trunk for the Formula 1 Las Vegas Grand Prix 2025
Louis Vuitton has unveiled a one-of-a-kind Trophy Trunk created exclusively for the Formula 1 Las Vegas Grand Prix 2025, continuing the Maison’s enduring legacy of excellence in craftsmanship and its deep ties with the world of elite sports. The highly anticipated event will take place from November 20 to November 22, 2025, along the legendary Las Vegas Strip as the 22nd Grand Prix of the racing season.
Celebrating Victory and Craftsmanship
The new Trophy Trunk pays homage to both Louis Vuitton’s timeless design heritage and the high-octane spirit of Formula 1. Cloaked in the House’s signature Monogram canvas, the trunk is embellished with a bold “V” motif—symbolizing both “Victory” and “Vuitton.” Its striking black and white Damier pattern evokes the iconic checkered finish line, an emblem of triumph in motorsport.
Each detail reflects the House’s artisanal mastery and unwavering commitment to excellence, transforming the trunk into not merely a vessel for the Formula 1 trophy, but a piece of modern design artistry in its own right.
Handcrafted in the Historic Asnières Atelier
The trunk was handmade at Louis Vuitton’s historic Asnières workshop in France, where the House’s tradition of trunk-making has been perfected for over a century. It was in this same atelier that Georges Vuitton, the son of the founder, designed the first automotive trunks in 1897, establishing a link between the Maison and the world of automobiles that endures to this day.
This connection between luxury craftsmanship and automotive excellence is renewed with every collaboration, reflecting the shared values of innovation, performance, and prestige that unite Louis Vuitton and Formula 1.
A Tradition of Iconic Sporting Partnerships
With this bespoke creation, Louis Vuitton continues its distinguished tradition of producing custom trunks for some of the world’s most prestigious sporting events, from the FIFA World Cup™ and the Rugby World Cup to the America’s Cup and Roland-Garros. Each trunk encapsulates the spirit of competition, elegance, and victory that define both the sport and the Maison.
As the Formula 1 Las Vegas Grand Prix 2025 approaches, the unveiling of the Louis Vuitton Trophy Trunk stands as a symbol of craftsmanship, heritage, and celebration—a union of tradition and innovation befitting the glamour and excitement of Las Vegas.
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