Written by Nia Bowers
Some leaders arrive at the top of a company. Vera Quinn built her way there.
She got her start over 25 years ago as a door-to-door sales representative within the outsourced sales industry. What followed was an impressive ascent in business leadership when she joined Cydcor (a leader in the outsourced sales arena): VP of Operations, Senior VP of Sales Operations, Chief Operating Officer, President, and finally CEO in 2020.
The company she transformed
Founded in 1994 and headquartered in Agoura Hills, California, Cydcor is a trusted provider of outsourced customer acquisition solutions. Through its network of independently owned and operated sales companies, Cydcor offers Fortune 500 and emerging brands a blend of personal connection and technology that has kept clients coming back year after year.
When Quinn took over as CEO, the world was six weeks into a pandemic that had effectively outlawed the face-to-face sales model Cydcor’s business was built on. Many companies in that position played defense. Quinn led Cydcor’s corporate team to develop and launch touchless selling technologies, equipping the network of independent sales companies with entirely new strategies for customer acquisition and enabling the business to evolve and thrive.
It wasn't a pivot born of desperation. It was the kind of move that only happens when a leader knows the machinery well enough to rebuild it under pressure.
Since becoming CEO, Quinn has led Cydcor through consistent revenue growth, expansion into new industry verticals, and recognition on the Inc. 5000 list of America’s fastest-growing private companies. In 2025, Cydcor posted double-digit revenue growth for the fourth consecutive year, continued to serve long-standing clients, and saw its network scale their own businesses and develop new entrepreneurs.
What she actually means by culture
Quinn talks about culture the way most executives talk about strategy as the thing everything else depends on.
"If you want great results, you have to invest in the people around you," she says. "It’s about giving them the tools, the clarity, and the belief that they can achieve more than they thought possible."
That belief isn’t decorative. At Cydcor, it operates as a management principle, one that runs through how the corporate team functions, how Cydcor approaches its relationship with the network of independently owned and operated sales companies that carry out field execution, and how it maintains the client relationships that have, in many cases, lasted decades.
"Clients stay with us because we’re consistent and because we do what we say we’ll do," Quinn explains. "They trust the integrity of our team and the strength of our network."
Cydcor has earned the DIRECTV Dealer of the Year Revolution Award for nine consecutive years. That kind of sustained recognition is less about any single campaign and more about what happens when accountability is baked into how a company operates at every level.
Under Quinn’s leadership, Cydcor has also been named a Best Place to Work in Los Angeles 13 times, a reflection of a corporate culture that doesn’t treat growth and team investment as competing priorities.
The recognition that followed
The accolades of the past few years read less like a peak and more like a confirmation of something that's been compounding for a long time.
Quinn was honored by Comerica and the Los Angeles Lakers with their Women of Business Award, named CEO of the Year by the Los Angeles Business Journal Valley Women's Leadership Awards, and was an honoree of the LA Times Studios Inspirational Women Forum & Leadership Awards - recognized for her focus on driving sustained business growth and building a high-performance, opportunity-based culture.
The Valley Women's Leadership Symposium spotlights influential leaders across the San Fernando Valley and greater Los Angeles who are driving innovation, cultivating inclusive workplaces, and shaping the future of business. Quinn's inclusion wasn't a lifetime achievement moment, it was a recognition of something actively in motion.
The longer arc
Quinn also serves as Executive Director of Liberty Children’s Home in Belize extending the same investment-in-people philosophy that defines her leadership at Cydcor into work that has nothing to do with revenue targets. Through Cydcor and its network, the company’s relationship with Operation Smile has helped fund nearly 4,000 smile-restoration surgeries for children, with over $1,000,000 raised.
It's a pattern worth noting: the leaders who build durable companies tend to be the ones who aren't only building companies.
Quinn has spent more than two decades learning within the industry and leading through a period that would have broken a less prepared successor. The numbers reflect it. So does the culture. And so, increasingly, does the industry recognition that keeps finding her, not because she's chasing it, but because the results keep demanding it.
Vera Quinn is the President and CEO of Cydcor, a leader in outsourced sales headquartered in Agoura Hills, California. Learn more at cydcor.com.
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