INIKA Organic had a powerful impact at New York Fashion Week (image by John Castillo, MUA Campbell Ritchie)
At NYFW leading brands can make or break global consumer trends, setting the pace for the entire fashion world to follow.
While many labels and imprints take part in globally relevant events, few manage to capture the spotlight.
INIKA Organic- the only all natural makeup brand at NY Fashion Week - was responsible for producing the runway show looks for both Jonathan Cohen and Chocheng, making a bold statement that reconciles superior performance with elevated sustainability standards – which the Australian brand has been known for since its inception circa 2006.
INIKA Organic has amassed a devoted international following thanks to its uncompromising standards, boldly displayed by the brand´s certifications which include: Certified Organic, Certified Cruelty-free, Certified Vegan, Certified Halal, 100% nontoxic,100% recyclable.
Inika Organic had a powerful impact at New York Fashion Week (image by Maria Solorzano, MUA Yuki Hayashi)
With two contrasting looks created for each designer, the first show to feature INIKA Organic was Jonathan Cohen. With a legacy of creating pieces inspired by Mexico, a hint of modern Manhattan and a laid back attitude of California, Jonathan Cohen’s SS2020 show was all about bright patterns and bright makeup to match. With lead makeup artist Yuki Hayashi at the helm, INIKA Organic brought Jonathan’s vision to life with all NEW limited-edition colors curated especially for his runway.
The Jonathan Cohen SS2020 Runway Look:
This show was big, bright and bold. Bright pops of INIKA's 100% natural eye colors stole the limelight and were teamed with INIKA's timeless bases, brows, lashes and lips to bring the look together.
Image by John Castillo, MUA Campbell Ritchie
The second show saw INIKA Organic create a contemporary take on a 60's natural chic look for womenswear designer, Chocheng. Chocheng's SS2020 draws inspiration from 1960 mystery thrillers Plein Soleil and Midnight Lace. It takes retro wardrobe references and reimagines them for the modern woman. Neutrals, tones of pink, candy stripes, monochrome and coral red worn with wood framed sunglasses, straw bags and platform espadrilles bring a fresh summer femininity to the season. Lead MUA Campbell Ritchie brought Chocheng's makeup vision to life by using the most natural and elegant shades of pink in the INIKA Organic collection, inspired by Jackie O holidaying in Saint-Tropez.
At NYFW, INIKA Organic made a powerful and long lasting statement of superior quality product performance, seamlessly coupled with high sustainability standards – having a profound impact during the Jonathan Cohen and Chocheng shows and supported by a select group of influential thought leaders in the fashion and beauty world such as Natalie Off Duty, Charlotte Bridgeman, Lorena Haliti, and Lisa Cahue.
Visit INIKA Organic´s official website and Instagram profile for more.