Written by Ethan M. Stone
Church planting has undergone a significant shift in recent years. According to Pastor Dino Rizzo, co-founder of the Association of Related Churches, the strategies that worked a decade ago no longer apply in the same way today. From location decisions to funding models and digital presence, nearly every aspect of launching a church has evolved.
With ARC helping launch more than 1,200 churches globally, Dino Rizzo brings a long-term perspective to what is changing and what still matters. His observations reflect both the challenges and opportunities facing church planters in the current landscape.
A Changing Landscape for New Churches
One of the clearest shifts in church planting is the broader cultural and demographic environment. Population growth, relocation patterns, and changing community dynamics are reshaping where and how churches are needed.
Rizzo points out that many cities are experiencing growth and transition at the same time. Some areas are underserved despite the perception that there are already many churches. The need for new churches remains, especially those that can engage specific communities with clarity and purpose.
He also emphasizes that church planting continues to be a key driver of outreach. While personal relationships remain the most effective form of evangelism, new churches create fresh opportunities to connect with people who may not otherwise engage.
Location Strategy Has Evolved
Location strategy has become more complex in the current environment. In the past, many churches relied heavily on portable setups in schools or theaters. While that model still exists, there is now a stronger push to establish a more stable base early in the process.
Rizzo describes this as creating a “hub” where midweek gatherings, prayer meetings, and team development can take place. Even if a church continues to meet in a portable setting on Sundays, having a consistent base of operations provides stability and continuity.
This shift reflects both practical considerations and changing expectations from attendees who value consistency and accessibility.
Digital Presence Now Shapes First Impressions
Another major change is how people discover and evaluate churches. Before attending in person, many individuals explore a church online through social media, websites, and reviews.
Rizzo compares this to reading reviews before visiting a restaurant. People want to understand what a church offers before they experience it firsthand. This places a greater emphasis on clear communication, strong branding, and intentional storytelling.
Church planters must now invest time and resources into presenting their identity effectively. Simply having a social media account is not sufficient. The message, clarity, and consistency of communication all play a role in whether someone chooses to visit.
Rising Costs and the Need for Financial Strategy
Financial realities have also shifted. Church planting now requires greater upfront investment due to increased costs in locations, marketing, and events.
Rizzo stresses the importance of financial awareness and discipline. Church planters need to raise more funds, manage resources carefully, and maintain transparency. Having trusted individuals who understand financial systems is essential.
This added complexity means that successful church plants are often those that approach funding with intentional planning rather than reactive decision-making.
The Importance of Community and Small Groups
As cultural dynamics have shifted, the need for community has become more pronounced. Rizzo highlights small groups as a central component of church life, especially in a post-pandemic context.
People are looking for connection and support beyond large gatherings. Churches that prioritize relational environments and provide clear pathways for involvement are better positioned to retain and disciple new attendees.
This focus on community also extends to how churches care for individuals, ensuring that people are known and supported as part of a larger mission.
Why Collaboration Matters More Than Ever
A recurring theme in Rizzo’s perspective is the importance of collaboration. Church planting is not designed to be done in isolation. Networks, mentorship, and shared learning all contribute to long-term success.
ARC’s model reflects this approach by providing coaching, resources, and ongoing support beyond the initial launch phase. Rizzo emphasizes that having guidance during the first year is particularly critical as churches navigate early challenges and adjustments.
The principle is straightforward. Churches that stay connected and open to input are more likely to adapt and grow over time.
A New Era with Familiar Foundations
While church planting has changed in many practical ways, the core mission remains consistent. The goal is still to reach people, build community, and create environments where individuals can grow in their faith.
Dino Rizzo’s insights point to a balance between adapting to current realities and staying grounded in foundational principles. Church planters who understand both are better positioned to navigate the complexities of today’s environment.
As strategies continue to evolve, the emphasis on clarity, community, and collaboration will likely remain central to effective church planting.
About Dino Rizzo
Dino Rizzo is a ministry leader with decades of experience in church leadership and community outreach. He is a co-founder of the Association of Related Churches, which has helped launch more than 1,100 churches worldwide. Rizzo also serves on the senior leadership team at Church of the Highlands and is the founder of Servolution, an initiative focused on equipping churches to serve their communities.
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